Stetson Looks to its strong Latino customer base for more profits

With a recession hurting latinos the most in loss of jobs will this help boost profits for Stetson or just maintain it self as a leader in western wear hats and not lose sales to a  fast growing Co like Milano?

In the summer, Stetson [hat co] will be advertising in Spanish-language newspapers and broadcasts to reach the Latino population, the big hat and boot buyers in recent years have helped stetson bring in  some of the  200 million in sales last year.

with big plans for Stetson , Richard wants better thing for this historic hat co. they should look at Milano hat co and see how they [Milano hats] with its Larry mahan hat continue to take sales from them yearly and see if they cant try and do better in sales and service.

for one , some of the latino retailers that offer stetsons hats arent listed in the search option @ stetsonhat.com , only major retailers and not regular  mom and pop shops that have helped stetson gain its popularity with Latinos. and they don’t have a Spanish section for Spanish reading customers on their website, i guess they think Latinos don’t surf the net.